The Second Service Foundation

the American

Supporting Veterans, Military Spouses, and Gold Star Families as they grow their ideas and small business from startup to the stars.

Our Programs

tools to grow your business


Attend one of our speed coaching events and spend 20-25 minutes getting 1 on 1 advice for growing your business.

Capital Grant

Apply online for our Military Entrepreneur Challenge and pitch your business idea to a panel of judges for a chance to be the recipient of a capital grant.

Virtual Classes

Join the Second Service Foundation's mentors and business coaches for virtual classes to help you improve your pitch and sell yourself and your business.

Online Program

Finding Your Second Service

You committed to serving in or alongside the military as your first service. After the military, what will be your second service?

Finding Your Second Service (FYSS) is an innovative executive coaching program that uses a strengths-based approach to help you explore your talents and strengths to determine your “second service.”

Applications are now open for the Second Service Foundation’s newest program! 

Our Mission

Supporting the Military Community

The Second Service Foundation (formerly StreetShares Foundation) was launched on Veterans Day 2016 with a mission to inspire, educate, and support military-connected business ownership in America. We provide coaching, resources, and capital, as well as an innovative mentorship program, to support entrepreneurs in scaling from startup to the stars.

Military Entrepreneur Challenge

Let us help you with your next mission

Apply to participate in the Military Entrepreneur Challenge for your opportunity to receive business coaching and to pitch your ideas for early-stage and social-impact capital grants. The Second Service Foundation partners with other military aligned events to host several regional Military Entrepreneur Challenge events and our National competition each year.

Step 1

Apply Online

Apply online to attend one of our Military Entrepreneur Challenge events across the country. ​

Step 2

Develop Your Business One-Pager

Develop a one-page pitch sheet and apply to participate in the pitch competition.

Step 3

Prepare Your Pitch

Once accepted to the pitch competition, prepare for your pitch so you can impress the judges and move to the challenge round.

Step 4

Military Entrepreneur Challenge

Time to pitch! Give us your very best 2-3 minute pitch about your business ideas and the impact they will have on the military community.

Our Partners

Making Dreams a Reality

Our Military Entrepreneur Challenge and Speed Coaching events would not be possible without our partners and donors. 

Learn more about how our sponsors and partners help support our mission.

From our founder

“We’re grateful to Servicemembers and their families for their first service (in uniform). Our team now focuses on helping them find their “second service” to their communities…now as entrepreneurs, business owners, creatives, and innovators. It’s the same heart of service, but a new mission.”

Mark L. Rockefeller

The Second Service Foundation Founder & Chairman