Cultivating the American Dream


The Second Service Foundation’s mission is to provide opportunities for veteran, military spouses, Gold Star, and military-connected small business owners through inspirational success stories, educational content, mentoring, coaching, networking events, and grants to provide a boost of social-impact financial support to grow their business.

Specifically trained & Uniquely Qualified

Military Background

The Second Service Foundation believes those with a military background are specifically trained and uniquely qualified to take on the new mission of entrepreneurship. We are helping veteran, military spouse, and Gold Star family entrepreneurs tackle their new mission through coaching, capital, and resources.


We are cultivating the American Dream for military businesses and directly impacting veteran, Gold Star, and active duty military families and communities. 

by the numbers

Impacting Your Second Service

Your country needed you then, but your community needs you now.  Your first service was in uniform. We want to help you achieve your new mission and fulfill your second service.


See how our programs are impacting veteran, military spouse, and Gold Star family entrepreneurs. 

0 k

Community members

Individuals nationwide have joined The Second Service Foundation community

0 +

Coaching Sessions Attended

Second Service Foundation coaching sessions attended this year

0 k

Educated Entrepreneurs

Over 10,000 military community entrepreneurs educated through our programs

Success Stories

Helping Entrepreneurs Achieve Their Goals

Find out more about past Military Entrepreneur Challenge grant recipients and how they are impacting their communities.

Core Activities

Truths & Challenges

A recent study of military veterans-turned-entrepreneurs from Syracuse University identified two truths about veteran entrepreneurs and three common challenges veteran entrepreneurs face. The Second Service Foundation was created to help address these truths and designed to solve these challenges.


There are approximately 2.5 million veteran-owned small businesses in the United States, representing 9.1 percent of all U.S. businesses and employing nearly 6 million Americans annually (SBA, 2017)


  • Truth #1: Military veterans are more likely to own a business than civilians.
  • Truth #2: Vetrepreneurs tend to out-earn civilian entrepreneurs.
The Second Service Foundation was launched on Veterans Day 2016 with a mission to inspire, educate, and support veteran business ownership in America and produce measurable outcomes for the veteran-owned and military spouse-owned businesses we serve. 


Challenge #1: Access to Capital

  • The Second Service Foundation Military Entrepreneur Challenge provides low-income small businesses and entrepreneurs a chance to earn social-impact and early-stage capital.

Challenge #2: Connecting with Qualified Mentors

  • The Second Service Foundation speed coaching and mentoring programs connect entrepreneurs to established and successful business coaches and mentors.

Challenge #3: Limited Networks

  • The Second Service Foundation networking events help entrepreneurs expand their networks and make successful connections that aid their growing enterprise.

Military Entrepreneur Challenge

Social Impact

The Second Service Foundation is home to the Military Entrepreneur Challenge, a nationwide grant program that gives veteran and military entrepreneurs whose businesses or non-profits have a significant social impact on the military community the opportunity to compete for capital to grow their small business. 


Previous Grant Recipients have developed businesses and non-profits that facilitate change in their communities including addressing issues and needs with the following: 

    • Military transition
    • Mental health
    • Sustainability
    • Conflict resolution
    • Homelessness
    • Poverty
    • Food Insecurity