The Second Service Foundation

Cultivating
the American
Dream

Supporting Veterans, Military Spouses, and Gold Star Families as they grow their ideas and small business from startup to the stars.

our programs & Resources

Tools to Grow Your Business

Working with our partner organizations, Second Service Foundation provides entrepreneurs and small business owners resources, education, and opportunities for continued development. Check out the tools below and let us help you grow your business.

Coaching

Speed Coaching is a unique event created to help small business owners get have the benefit of free business advice. Attend one of our speed coaching events and spend 20-25 minutes getting 1 on 1 advice for growing your business.

Finding Your Second Service

Finding Your Second Service (FYSS) is an innovative and educational executive coaching program that uses a strengths-based approach to help you explore your talents and strengths to determine your “second service.”

Virtual Classes

Join the Second Service Foundation’s mentors and business coaches for virtual classes to improve your pitch and help sell yourself and your business. Learn more below to find out how to secure your spot in our next virtual class.

Our Mission

Supporting the Military Community

The Second Service Foundation (formerly StreetShares Foundation) was launched on Veterans Day 2016 with a mission to inspire, educate, and support military-connected business ownership in America. We provide coaching, resources, and capital, as well as an innovative mentorship program, to support entrepreneurs in scaling from startup to the stars.

SECOND SERVICE FOUNDATION EVENTS

Let us help you with your Second Service

Military Entrepreneur Challenge™

The Military Entrepreneur Challenge™ is a nationwide grant program that gives veteran, military spouse, and Gold Star Family entrepreneurs —whose businesses have a significant social impact on the military community— the opportunity to compete for start-up capital to grow their small business.
Learn More

Networking

We encourage building authentic connections. We have built a private online community of military entrepreneurs for just that, allowing you to learn from each other’s knowledge and expertise. Additionally, at the Military Entrepreneur Challenge™, Sam Adams sponsors a happy hour where participants can enjoy a cold beer while networking.
Learn More

Partner Events

Join the Second Service Foundation team and our partner organizations for workshops, conferences, and educational opportunities around the country. Second Service Foundation partner events are curated to provide entrepreneurs additional opportunities for networking, education, and capital.
Learn More

From Our Military Entrepreneur Challenge Participants

Our sponsors

Making Dreams a Reality

Our Military Entrepreneur Challenge and Speed Coaching events would not be possible without our partners and donors. 

Learn more about how our sponsors and partners help support our mission.

Support military entrepreneurs

Create a Ripple Effect

We have seen the impact of our support of military entrepreneurship. With your help, we can continue to inspire, educate, and support our community that has created a ripple effect of positive change beyond itself. Every dollar donated is an opportunity to help military entrepreneurs succeed in reaching their dreams, and a chance to  be a part of something incredible.

our impact

People Behind the Businesses

Find out more about past Military Entrepreneur Challenge grant recipients and how they are impacting their communities.